DramWell Docs

Overview

DramGuest's SMS Campaigns module lets you send targeted text messages to opted-in guests using the phone numbers collected through QR Experiences and your guest database. Campaigns can be one-time blasts, scheduled sequences, or event-triggered automations. All sending complies with TCPA — only guests with valid SMS opt-in records receive messages.

Key Concepts

Campaign — A named sending project that targets a segment of guests with one or more messages on a defined schedule.

Campaign Type — Three types are available:

Type	Description
Blast	A single message sent to a segment at a specific date and time
Drip	A multi-message sequence delivered over days or weeks
Trigger	Sent automatically when a guest meets a condition (e.g., scans a QR code, reaches a loyalty milestone)

Segment — The audience for a campaign. Segments are defined in Guest Management and pull dynamically at send time — guests who qualify after a campaign is scheduled are included automatically.

Opt-Out Handling — Any guest who replies STOP is immediately opted out across all campaigns. DramGuest maintains this at the platform level; you cannot override it.

Sender ID — The phone number your messages are sent from. Sender IDs are provisioned via your DramWell account and are shared across campaigns unless you request a dedicated number.

How It Works

Creating a Blast Campaign

Go to SMS Campaigns > New Campaign and choose Blast.
Name your campaign and select a segment.
Write your message in the Message field. The character counter tracks SMS segments (160 characters per segment).
Add a link if needed — DramGuest auto-shortens URLs and tracks clicks.
Set the send date and time. Times are in your account's configured timezone.
Review the estimated recipient count and click Schedule.

Creating a Drip Sequence

Choose Drip as the campaign type.
Add messages using Add Message. For each message, set:
- Message body
- Delay from previous message (e.g., Day 0, Day 3, Day 7)
- Optional: a condition to skip the message if the guest has already converted (e.g., made a purchase)
Set the sequence start trigger — either a fixed date or an event (guest scan, list addition, manual enrollment).
Activate the drip. New guests who enter the segment while the drip is active are automatically enrolled at message 1.

Creating a Trigger Campaign

Choose Trigger as the campaign type.
Define the trigger condition under When to Send:
- Guest scans a specific QR Experience
- Guest tag is added or removed
- Guest engagement score crosses a threshold
- Date-based (birthday, anniversary of first visit)
Write the message and set any delay between the trigger firing and the message sending (e.g., send 30 minutes after scan).
Activate the trigger. It runs continuously until you pause or stop it.

Message Variables

Personalize messages using variables that DramGuest resolves at send time:

{{first_name}} — Guest's first name
{{brand_name}} — Your brand or venue name
{{opt_out_link}} — Mandatory opt-out link (inserted automatically if not included)

Monitoring Campaign Performance

Go to SMS Campaigns and click any campaign to see:

Delivered — Messages confirmed received
Failed — Undeliverable numbers (carrier rejections)
Opt-outs — Guests who replied STOP during this campaign
Clicks — Link clicks if a URL was included
Replies — Inbound replies (viewable in full under the Replies tab)

Tips

Keep messages under 160 characters whenever possible to stay within a single SMS segment and minimize cost.
Send campaigns between 10am and 7pm in the recipient's local timezone — messages sent outside this window see significantly lower engagement.
Always include the brand name in the first few words of a message. Guests may not recognize an unknown number without context.
Use trigger campaigns for post-scan follow-up (e.g., "Thanks for stopping by our booth! Here's your exclusive offer...") — response rates are 3–5x higher than scheduled blasts.

SMS Campaigns